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Thank you Gordon. I just had a thought to ask the operators on the bulletin board these questions. I’m going to see what Cody thinks first.
But thank you for your contribution.
I know I’m not a franchise owner or even a carpet cleaner, but …
I have been wondering:
– What finally makes people buy into Heaven’s Best after looking into so many other companies
– Why is a franchise better than a business I just start up on my own
– What makes the operators that are successful, successful
– What makes the operators that have stayed in the business, stay in the businessWhen doing an ad, I feel that the ad needs to tell me the benefits of using the product or service. By benefits I mean ‘tell me what it will do for me’.
Example:
Grass seed will make your lawn greener. – This is not a benefit. It is a product feature.
I will be able to enjoy soft, lush grass all summer long with my family. – This is a benefit.Example:
The carpet will be dry in one hour. – This again is a product feature.
I can get back to my day and not get wet socks after the carpet cleaners leave. – This is a benefit.If a state owner knew the answers to the questions I’ve been wondering above, I think that you would have the product features that will point to the benefits of owning a Heaven’s Best franchise.
I know I don’t know everything, but I just felt that maybe I could share what I do know and a few thoughts.
Thank you Jeff. That was very interesting. Sometimes we have to recondition our mind in other ways. Like a paradigm shift.
The customer already said no if you don’t ask. But if you do ask they could say yes. I’d say it’s worth the extra 30 seconds to ask for an extra $50.
The best place to advertise in a magazine is:
Inside the front page/cover, the back of the cover, inside the back page/cover, and then on the right side of the page.Thanks ddevlin. I really think number 8 on the list is really important.
When you focus on your target market, it is kind of like shooting a shotgun at a clay pigeon from five feet. You’ll definitely hit it and you may even hit a few things around it.
When you don’t focus on your target market, it’s kind of like shooting a shotgun at 20 clay pigeons from 100 feet away. You might hit one, but most likely not.Manta.com is also a great place to put your business contact information because the search engines look at manta.com for information about companies.
I agree with Loren on “not” giving the customer an option. I used to do telemarketing and the trainers always told us to use commitment words and to not use doubting words. Doubting words are maybe, sometimes, could, etc.
So instead of saying:
Would you maybe like to have me apply the protector? It could help your carpet last longer.You would say:
Would you like to have me apply the protector? It will help your carpet last longer.The first sentence puts doubt in the customer’s mind, the second doesn’t.
I created a post to explain how to add a picture to your post.
http://www.heavensbest.com/bulletin-board/viewtopic.php?f=8&t=1767&p=10792
I have been a telemarketer before, it paid the bills. If they are a reputable company they should put you on their do not call list when you ask them. If they are a dishonest company, then they won’t, so you wouldn’t want to use their services anyway. Try to remember though, they are people too, just trying to make a living.
I think that Dave’s suggestion is the best way to handle it if they don’t put you on their do not call list after asking multiple times. I really like to have my contacts on my phone organized, so I would do something like ‘zz solicitor 1’ so that way the solicitors are at the end of my contact list.
FYI: After making a call, the telemarketer is supposed to catergorize the call. Not interested, Do Not Call List, not home, call back, etc. Sometimes I accidently put people in the call back category, when they asked to be put on the Do Not Call List. So just be patient. Also, a Do Not Call list only applies for that particular product they are trying to sell. They could if they wanted, call five seconds later to try to sell a different product.
**From Gene Dunn – SOUT**
1. All are up compared to last winter.
2. All, but one or two.
3. They are worried about next winter. The economy during the winter. Those with employees are worried about taxes and insurance.
4. Most of them just need a little pat on the back. A little encouragement to keep them going. All of them need more work except two. More work is always better.
5. Each one has a smaller Yellow Page ad then they used to. Most of them have a webpage. They are expanding their internet advertising. A lot have been found through google, not from advertising, but things like Local or regular results.
6. My best operators are too tired at night. Don’t want to waste time, because spending time with family. A few don’t like to answer a question because there is already an answer from some one else.
7. Not yet. Monitor it from the orders received from email.
8. Ask for more references/referels. Offer finders fees.
9. More internet. Expand marketing on the internet.I hope this helps.
**End of Gene Dunn’s Comments**
Which Additional Services document are you talking about?
There are some in the ‘Targeted Ads: restaurants, realtors, businesses, etc’ category and there is a new one that you can edit in Microsoft Word in the category ‘Tools for Maximizing Each Job.’ The new file is called “Easy Upsell Tool” and it can include/exclude any service you want and you can change the prices, too.
The ‘Job Spec Sheet’ should be editable, to where you can add tile & grout.
