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I know each area is unique, but I’m just curious (for those of you who are really keeping track) where are your advertising dollars really working?
We’ve found that print (magazines, community newsletters, etc.) is close to a 0% return… Unfortunately we invested a lot in this area. But you live and learn. 🙂
Facebook ads haven’t really done anything. Although our facebook page does rank higher than our website on organic listings (go figure) so we keep that going.
Google Adwords Express gives us a good return as we are continuing to work on organic search results but it is somewhat costly and clicks don’t necessarily = business
One of our best methods has been a local message board for The Villages (huge retirement community in FL)
Our absolute best without a doubt has been home shows. It is great to meet people face to face when they are actually interested in working on their home. You get an opportunity to tell people about what you do and basically sell yourself (which is important) as well as the process. We can spend about $100-$200 and a few hours of smile time and come home with a couple weeks booked solid. I just wish there were more than a few in the spring.
So what have you done that works? We are really focusing on internet advertising right now. We are using Google AWE, Google Places, Yelp, Angies List, and really need to focus on getting reviews and more back-links.
~Lauryn
The only thing that I’ve found that actually works well for us with a good ROI is our website. We have good organic results and our Google Places listing also does well.
Organic listing on Google works great for me (Google it: carpet cleaning Bolingbrook, IL). Every time when I leave from customer’s house, I ask them if they will be able to post a review on Google. If I don’t see the review after few days on Google, I do follow up phone call on carpet cleaning and remind them about review on Google.
I tried ad in magazines, Val-Pak spent a lot of money and no ROI. In my opinion, if customers are waiting for coupons only they don’t care about quality, they’re looking for a cheapest service possible and I’m not the one. When I do marketing I tell everyone, based on Google search I’m the best with the most positive reviews in my and neighbor county (population about 1.6 mil). It’s true and it works 🙂Adrian
That is very true. I like the way you stated that. I will have to start using that one. I am also trying to get more google reviews and it really seems to be helping me generate a lot of new business. Simply becase of the postive reviews. I have had three customers in the past week tell me the reason the picked my company was because of the quality reviews. So it is working. Heavensbestbrandonfl.com
You’ll want to be careful about getting too many reviews too fast. If you go from getting 1 review a year to 2-3 a week, that will look suspicious to Google. Slowly build it up from 1-2 a month to 1-2 a week. But a lot of reviews doesn’t always mean higher rankings, but it does help.
I was getting 1 review every month past 16 months, but since Google made it complicated, I can’t get a review on Google. Right now when customer wants to post a review he/she must sign up with a Google+, which it will ask too many unnecessary questions including customers picture. It will be harder to get a review right now 🙁 .
Adrian
Guys, that’s a very good advertising idea 🙂 .
Last year I signed up with my gmail account for Google Alerts on my cell phone. Almost every day I receive 1 email/news on my cell phone about carpet cleaning companies from all over USA. I received about 3 great advertising emails for us and educate customers about cheap/unknown carpet cleaning companies out there :#1. Greenwood , IN – Carpet cleaner accidentally shoots self. Cleaning Carpet with a gun stuffed in his pants led a man to shoot himself in Greenwood. 33 y.o. Jason S. shot himself while dragging a hose from a van at Westminster Apartments.
#2. Phoenix, AZ – Phoenix Carpet-cleaning capers arrested. Mesa Police say the Valley men used their jobs as carpet cleaners to steal jewelry from customers’ homes in Scottsdale, Phoenix and Fountain Hills. Mesa Police have the carpet cleaning duo in custody.
#3. Kusa – Carpet cleaning scams on the rise. Wendie Zeller has learned a hard lesson, and she wants other homeowners to avoid what happened to her. Zeller was taken by an unreputable carpet cleaning company that used a bait-and-switch technique to get her to pay extra money for shoddy work.After explaining to all potential customers everything about Heaven’s Best ,I’ll ask the customer if they would like to see the news about carpet cleaning companies out there. Everyone will say , yes. I pull my cell phone out and let them read those news . You should see those reactions from customers. Everyone is like, wow, really ? Yes those are true stories.
Now, I’ll come out with a price. Honestly guys, everyone asked me, when can you do it 🙂 ?
It works for me it has to work for you and those stories are real.Adrian
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