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Has anyone ever sent out a direct mail piece? Were thinking about a post card to the home? Any and all ideas would be welcomed. Thanks
Mike and I(Fred) are now working Suffolk County in New York
We do direct mail once, maybe twice per year. I think this is a good idea with a target market . . . people who may be familiar with you, our logo, name, or process. Our best direct mail was last holiday season. We thanked all of our current customers and in that gave them an incentive to use us again (15% off anything in Dec., Jan., Feb.) In that mailing we also included 3 gift certificates for those customers to give to friends. The investment vs. return was terrific and we gained a bunch of new customers. If you would like a copy of that promotion, let me know and I will mail you one. Good luck!
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When we started here in South Texas (150,000 plus people), we started with friends and family. Give them all business cards. Get into home shows. My wife and I put all we had, moneywise, into the franchise when we started in June 2004. Phone book didn’t come out untill 6 months after we started. So that kind of bit the big one. We made our own flyers, about 2000 to 3000 and went doot to door just hanging them on door knobs. Probably got about 10 to 20 calls off those. We took half of those flyers and placed them in Restuarants, womens health clinincs, carpet sales stores, apartment complexes, etc. One apartment complex called and we haven’t had to put flyers since. Our business is 70% commercial as a result. That one complex turned into 10 or more within a 6 to 7 month period. Only problem with being commercial is that most of them work on a Net 30. It pays when the cash starts rollin in. Some go beyond the 30 days and it hurts, but then the bill is higher because you will ad late fees. Go out to hotels and apartment complexes, condos, or any business with carpet. Free demos are a must to get your foot in the door. Every demo we have done has landed us the job. Apartments and hotels are usually vaccumed already so they have cut your time by nearly half. After that we didn’t have to do many flyers and phone book(2 inch ad), gets us about 5 to 10 calls a week, sometimes more. This size ad is all we could afford. Big ad’s don’t necessarily get you more calls. We have not tried the direct mailers but have heard that they work well. Any questions call 956-607-4975.
Happy cleaning,
Mike and Trisha NowlinP.S. B. Lowenthal is a great person to talk to about advertising. He makes it big in Washington, D.C. He is listed under memberlist.
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