Advertising ideas

Whatever happened to the Yellow Pages? My phone is ringing and we are building business unlike the previous 2 years. Our referrals and repeat business have been awesome over the past 2.5 years.

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Lifted from competitor info to franchisees…

“The market is constantly changing. 20% of the people of this country change addresses every year. Sure, you’re going to get a certain percentage of repeat business, but experience has proven that 30% to 40% of the professional’s customers each year should or will be new customers, customers who call because of recommendations received or because of advertising.”**************

I don’t have the years of experience like others, but when Carpet Cleaning ranks as #29 in the most referenced listing in the Yellow Pages (Restaurants being #1)…We are going to be there. YP/YB get some 8 billion +/- hits a year. And we are #29 on that list???

I would much rather be working on a job, answer my cell phone and setting an appointment, or pull off the road or drop whatever I am doing and set an appointment…and let the YP/YB get the business for me.

We get a lot of business from realtors and cleaning services as well.

By the way, when a potential customer calls your business phone…what do they hear? A recording or your live voice? In the prime time of day? Potential customers are calling to get pricing, learn more or set an appointment… If you do not answer the phone…the next guy they call in the Book just might. (Yeah..I know someone is saying some stroke you…they do…so what?)

I am not worrying about getting business…I am concerned if my son and I can handle the business coming at us now and the future.

Dave Dilts