Newsletter

On behalf of the four other partners as we look back at our first year in business we are excited to share a few things with you guys out there. First and foremost we do appreciate each and every one of you. We are dedicated to doing our best to help you all in your Franchise needs to grow.

With that we wanted to welcome Carlos and Elizabeth Rosales, they are over the El Paseo area.

We are very excited to say that within 30 days of taking over the company our federal disclosure document was completed and we were able to sell franchises once again. In our first year of business, we sold eight Franchises.

We are currently advertising through four Franchise lead portals to try and sell franchises. For this company to be stronger to grow to make us an, even more, a household name we need to increase Franchise sales.
We have been contacted by a couple of international firms and could potentially expand our brand-name internationally so that is something that is very exciting as a company.

We will be rolling out very soon an incentive package that if one of you is to refer someone that buys a new franchise there will be compensation paid out you.

We are in the process and almost complete having EZ Net tools redo the entire corporate website which involves 4 phases, phase 3 should be complete in the next few days which involves the shopping cart and other ordering tools. When phase 4 is complete the whole entire website will be mobile friendly so you’ll be able to access Monthly Report‘s, place orders or do anything via your smartphone.

We are also giving you another option to purchase an entire van wrap to go on your van.  We have about 6 to 8 people that have placed orders and are currently having them installed on their vans. We do like the look in the presentation that it has as your storefront and advertising. We will still be offering the traditional logo package as well so you will have your choice of two different options for your vans.

As you might be aware we have hired some additional staff to help out in the Corporate office.
TeAma has been a huge help to Linda and me on the administrative side.
Madison has been a huge help on the graphics side and has been updating our image in pictures and will be expanding The Heavens Best ads website for you guys.

Now that my active duty military service is over I have started contacting some of the franchisees and will continue to make personal calls to each and every one of you to talk about your business and to try and get to know a little bit about you and your business and your family. I can’t emphasize enough that we appreciate you and I welcome your calls, text messages whenever you need something or want to talk or have any questions.
-Robert Ashcraft

We as a company are becoming more recognized in today’s market. Having operators with high standards and great work ethics is one of the reasons why Heaven’s Best is where it is today.

I have been getting some phone calls from operators who want to know how to use our products or to see if they are using them correctly. That is the right thing to do, and I’m glad to take your calls. That’s why we are here!
Now, I’m sure you are wondering what I have up my sleeve. Let me tell you.

If you are going to use one of our products and you’re not sure how to use it, read your procedures manual first or give us a call here at the home office. Don’t just guess on how to use them. Using our cleaning products incorrectly can cost you a lot of money, but using them right will make you money. Since this is the slowest time of year for most of you, then this would be a great time to review section three of the procedures manual. If we have new products since your manual was printed, go to our web site to the procedures manual PDF and print you a new section three.

If you have booked a job where you know there is a stain to remove and you need some help, call us for assistance before you leave.  If you’re there and need help, go out to your van and give me (John) a call.  We want to be there for you to make this year your most successful so far.

This month’s special is: Large Spotters # 112 by 3 and get 1 Free.
We also have in the 2019 schedule books #830  for you to purchase.
We have these Tool boxes for sale to put your kits in and come with a insert.
Our part # is 8108 and we are selling them at the low price $25.00 per box.
Order one with your next order.

Fellow Owners,

If you’re currently running ads with Google or thinking of getting started, one question often comes up: should I buy ads when people search for my company by name on Google? In other words, when somebody Googles “Heaven’s Best Carpet Cleaning” in your area, should you pay to display your ad to that person?

Many business owners say “no, it’s a waste of money.” I can understand their logic. If somebody searches for your brand name, Google will usually serve up a lot of different stuff: your website, Google My Business info, Yelp page, Facebook page, etc. In theory a searcher should have an easy time finding your website. But what if they click your Yelp link and see that 1 bad review you have? Or BBB where you have a recent complaint from an irate customer?

The biggest reason to bid on your brand keywords is this: to control the message.

By bidding on keywords like “heaven’s best” in your area, you’re able to put an ad at the top of the page with exactly the messaging you want. Your latest special, your 5-star rating, dry in 1 hour, etc. And you can link that ad to the most relevant page on your website (or a great landing page specifically for Google Ads traffic – call me if you want a landing page like that for your business 414-202-8515).

Another reason? Because your competitors are probably bidding on your brand name, too. That means when somebody searches for your company in your area, they might accidentally click a competitor’s ad and hire them instead! Make sure your ad shows up near the top by bidding on keywords like “heaven’s best” and try including this in your ad copy: Official Site. That will catch peoples’ attention and let them know they found the right company, not a competitor.

And finally, I recommend bidding on your brand keywords because it is cheap, your ads will be highly relevant, your click-thru rate will be higher, and your cost per lead will be lower. All things that will benefit your Google Ads account health and your business overall.

That’s it for this month. Get out there and add some branded keywords to your Google Ads campaign and see how it works for a month. If you don’t like the results you get, you can always pause those keywords (but I suspect you’ll like the results).

Best of luck,
Reuben D. Rock
Owner, Heaven’s Best Carpet Cleaning Milwaukee WI

PS. I’ve been running Google Ads for a number of our franchisees, and I would love to create your campaign next. For $200 setup fee and $100/mo I’ll create a winning campaign for you. Go here to learn more: http://gosearchparty.com/heavensbest/

PPS. Don’t forget about our Heaven’s Best Owners Group on Facebook: https://www.facebook.com/groups/361583881044978/

DISCLAIMER: Some of my monthly contributions to the newsletter are about Google Ads. I offer Google Ads management services to our Operators for a small monthly fee, so there is a financial incentive for me to help you get into Google Ads.

Leather is the Mercedes Benz of seating and normally requires an expert technician to remove problems. This article will serve as a quick-guide to be used by people who have little or no leather cleaning and restoration expertise.
Grease spots (such as butter and oil):

• Rub gently with a clean dry white terry cloth towel.
•  If that does not work, proceed to a properly formulated cleaner for leather furniture.

Usually, the previous two procedures work only in mild instances. You may also try a powered absorbent spot remover.
Be careful to always “wet out” a whole panel and or “feather in” your cleaning products otherwise, you will leave a water mark.
Spills (such as coffee and soda):

• Blot immediately with warm distilled water with a sponge and a towel. Do this to the entire panel.
• If that does not work, use a properly formulated cleaning agent designed for leather furniture.

Gum:

• Put ice in a bag and hold it onto the area. When the gum is brittle break it off by rolling the leather between your fingers.

DO NOT USE ALCOHOL!
Ball point ink:

• Rub the area gently with a soft eraser. Be careful not to distort the surface of the leather.

This by no means a “solve all” to leather related problems. These examples are simply “quick fixes” for very small concerns.

To pick a good leather cleaning solution or to find a qualified leather cleaning specialist, email me at: leatherpro111@gmail.com
www.leatherpro.org
Lonnie McDonald IICRC Master Cleaner, Restorer & Inspector
Textile Care Group
Leather Pro!
Integrity Carpet Cleaning
LMCCA – Co-Founder­

I would like to go over one requirement that is part of your business, and probably one of the most important parts of your business, and that is your insurance.

Over the last twenty years I have worked for this company, I have seen some bad things happen to a few of our operators. Lucky for most of them they had insurance and they made it through their misfortune. The few that didn’t have insurance were forced out of business because they could not overcome the financial hardship. The other was put behind the financial eight ball for a long time.

Heaven’s Best requires at least one million dollars’ worth of liability insurance. We have asked every operator to send in a copy of their policy. Please make sure that it has H.B. Franchise, LLC. and not M-CO Inc.

Look at your vehicle insurance to make sure that you are current and have adequate coverage for you and your employees. Inland Marine Rider is what covers your equipment in and out of your van and when it’s in your shop.
Being prepared helps you minimize your worries so you can concentrate on growing a successful business.  If you have any questions or concerns you can contact me at the Corporate Office.
-John Steiner