Happy December, Heavens Best Team!
Hello team,
We hope each and every one of you had a wonderful Thanksgiving holiday and everybody traveled safely to see their family and friends and made it back home safely. At this time of year, we would ask all of you to be very diligent in your traveling to and from the different jobs as we’ve had some very strong storms come across the United States.
We are trying to communicate with you all more than probably ever before. We are trying to keep you informed on different matters with the franchise and hopefully, everybody is receiving the emails that are being sent out. We are having an end-of-the-year discount/sale on a few items. It looks like a lot of these emails are not being opened, and it makes it very hard for us to communicate when people don’t open their emails. Other than the lengthy newsletter, these emails try to be short and concise, and should not take very long to read.
We have asked you all to look at your information on the corporate website under locations and also your account as there are some of you out there that the information is incorrect especially your website URL that is listed on the corporate website.
“Dear California Franchise Owners,
I hope everyone is doing well and getting busier with the change of weather. Google has a new advertising campaign that is called Google Local Service Ads, which is pay per call instead of pay per click. Google does a free background check and verifies each business insurance and license. This new service is getting greater exposure and pops up on the side advertising the business that is Google Certified. Their contact number is 1-833-272-1444. You can also access it online, but it is easier to let a representative walk you through it.
An advantage of this service is you can narrow the exposure to a specific area, so that you are not paying for leads outside your area. Plan on setting your budget high, for example, mine is set at $400 per week. I only paid $66.00 my first week and was able to book 6 jobs. You will have an app on your phone that you will be able to monitor it daily. My son in Long Beach had his budget set at $700 per week, but only used 25% of his budget and was able to book the majority of the leads. There is an advantage to setting the budget high to get the most exposure, but you can decrease the budget at anytime”
EZLocal
EZlocal is excited to have the opportunity to work with Heaven’s Best franchise owners to offer a complete digital presence solution. Our Heaven’s Best Conquer Local Package includes a great looking optimized website customized to your franchise, local SEO & business listings management, social media marketing, reputation management, review generation, and more. You will have a dedicated EZlocal support contact for all your needs!
Official Heaven’s Best sub-domains “[territorydescription].heavensbest.com” are available.
EZlocal’s Conquer Local Package is billed through the Heaven’s Best corporate office and discounted to $225/mo (normally $399/mo). The package includes LOCAL SEO solutions, SOCIAL and REPUTATION management, and a customized WEBSITE.
As a Google Partner, EZlocal offers professional Google Ads management services. For locations interested in Google Local Service Ads (pay-per-lead), we can assist! We do not charge anything additional for Local Service Ads management (current customers only).
If you’re interested in signing up with EZlocal, we would love to have you as a customer! Onboarding and agreement forms are available through the Heaven’s Best corporate office. Please reach out to Linda at (800) 359-2095.
Feel free to reach out to EZlocal at (877) 416-2378 with any questions you may have.
ServiceMonster
Run Your Carpet Cleaning Business from the Palm of Your Hand
Welcome to ServiceMonster, the all-in-one software built to help you grow your carpet cleaning business. From scheduling & invoicing to marketing & reports, we’ve got you covered. Check out the brand new ServiceMonster mobile app and powerful desktop software free for 14 days here: http://bit.ly/35ih2As
We have sent out some emails asking folks about topics for seminars, and also for promotional items that you would like to see on the store that you can give out to customers and so forth, and have gotten very minimal response. These things are for you all out there and it would be greatly appreciated to take a couple of minutes out of your day to respond to some of these emails so we can help you in these areas especially from a training standpoint.
A friendly reminder on the $5000.00 referral fee for anyone out there that refers someone that buys a new Territory. I feel strongly that when we do get leads from you all, it’s from a person that knows about our business from talking with you, and/or has had their carpets cleaned by one of you, and is excited about this type of opportunity and the cleaning that they experienced.We have put in the past several months of newsletters that we would highly encourage you to explore the Google Local Service Ads opportunity. Everyone that Dan Child and I have talked to is having great success with this program. There are franchisees out there that are actually switching over to this program, versus the Google Ad Words campaigns that they have had.
Something else to consider, as it is getting to the end of the year, is upgrading your equipment or buying additional supplies to offset your tax obligation before December 31. There have been multiple emails sent out on some items that we are discounting at a great price.
Speaking about upgrading equipment, we do not see the woven turf pads purchased probably as much as they should be. As you all know, the older the pads are, the less agitation you’re going to get, and the less absorbency that you’re going to get as well. With wintertime here, you should be thinking about your drying times as well – and that’s where replacing your old pads with new pads will allow you to maximize not only the agitation, but your drying times will be reduced as well.
WE ARE ALSO DOING A END OF YEAR SPECIAL TO HELP OUT ON PADS! Check the Shipping Update or more information.
Robert Ashcraft
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