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I think a response from Cody would be a good idea as well.
To address a few of the questions you had BF.
Delivery: I would like to see it posted in the monthly newsletter two or three times a year with a hi lighted link that would redirect them to an “operator survey page” on the web site. That way it would be easy for an op to click, fill it out, and for corporate to track the results. If possible the results could be forwarded on to all of us state owners as well. Then if there were any areas of concern that come back it could be addressed in the following months newsletter. I think it would be interesting to see the results regardless. I think that would be the easiest way to deliver and receive and track this.
Incentive: This could be tricky. What would it be worth to you as a state owner to have this information? $20 off of an ops area fees? Free case of small spotters? Nothing? Maybe the way this survey would be presented may be incentive enough. What if we where to word it something like “This survey is an extremely valuable tool to you as an operator in continueing your ongoing education as well as a refresher coarse.” ?
Just an idea.
These are a few of my expansions on an idea I think will be beneficial for all parties involved.I think we have gotten off the point of what Dennis was talking about. I don’t think product usage was the only topic to be discussed in this survey. From my understanding he is suggesting a survey for ops to fill out to help evaluate/gauge where they are at in their business IE- proper product usages, customer service, dealing w/ employees, marketing, etc. I think this would be informational for us a their state owners but also educational for the ops. I think we should start compiling a list of questions and give it a try. If ops don’t fill it out then no harm no foul. But if they do we as well as they may learn something.
I’m not trying to dice here but the state owners who are not as invoved are not the ones coming up with new ideas. Sorry Gordon I’m not quite sure where you were going with your post. Again, I think the survey idea is a great way to check up on ops to make sure they are doing things corrctly, without actually having to physically do so. For me it would be a great tool.
I think a “test your knowledge survey” would be a good idea. Have questions like-How much cleaner should you use in a normal 2.5 gallon jug?
What is the process for removing red spots on a carpet? etc. etc. it could be serious with a fun twist so ops would fill it out.
I like the idea.I Like the ideas BF. I spoke with Justin(I.T. guy) at corporate a few weeks ago and he had mentioned trying to develop a way so we can have a live feed between state owners. This could allow all of us to schedule and carry out monthly, weekly meetings from the comforts of our own offices. I don’t know what has been determined with this, but I know that it would be an awesome tool.
It’s live now. They are working on getting all of the cell carriers into the system. If you have Verizon and Edge you can start receiving the texts now. Again they are working on getting a bunch of other carriers set up. it should be very soon.
Did you get the area back or did they sell it? Did you increase their area fees? I have some ops who bought in at the 100,000 population is 1 fee. I’ll renew them at the same rate but if there area has grown over the original population, I will ad a fee. Those areas were sold before I took ownership of the state, now one area fee in KY is based on 30,000 population. However, a large area (200,000+ )I would consider giving an area or two for free depending on if they’re going to pay cash or finance. Hope it all works out well for you.
Unfortunately I have not visited with any of my ops outside of regional and national seminars. I agree with Gordon in that it depends on the relationship you have with the op. I know there are a few I totally trust and talk with on a regular basis and then there is one or two that I think an in home/office visit may be a good idea. I’m hopeing to get out and visit them all around the next regional seminar.
Just an update. The landing page has been doing well. I’m still waiting to see the improvements to the estimate request form. I truly think there needs to be more questions asked on the request page(mainly which rooms specifically they want cleaned) to give our ops a more accurate idea of the job. That way the ops can give a more accurate quote.
I use them. They do make lofty statements, but you have to understand how they work. It’s based on a points system and the more bells and whistles you have on your ad(email link, web link, call button, etc.) the more points and the higher up in the listings you’ll be. For me it pays for itself each year, but it’s not a big earner. I use it mainly for more Internet presence.
Don’t’ use Val-Pac! It brings in price shoppers concerned about how cheap they can get something done and not customers concerned about a quality cleaning. They usually are not repeat customers as well.
The trick to SM is to be the first to get back to the customer. You have to respond quickly. I get a text message to my cell as soon as the customer hits send. I call them immediatly. I’ve been using it for 3 years now and it has generated solid returns.
A few things Justin(HB I.T.) and I have been developing is a landing page layout for operators that are advertising online. It is a separate URL/page that an op. can use to drop a customer directly onto their local info. It will hopefully allow them to customize a template so they can advertise their specials, services, areas served, etc. Here is an almost finished example, for my local area, that we are developing. This went active late last week and as of today I have booked three jobs from this. There are a lot of bonuses that will come from these individual landing pages. Justin could explain it much better than I can.
http://heavensbest.com/index.php?pr=Clark_County
Also we are trying to get the online estimate form to have more questions/blank fields for the customer to fill out-which specific rooms, vacant or occupied, residential or commercial. This will allow ops. to give a more accurate quote online.
This is the type of work I think we as state owners can do to try and better the franchise, rather than vote for positions, etc. If you have an idea or think you can be of help in a certain area-talk to Cody, research it, take it to corporate.
