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I am working on the same thing. I was told that the first thing to do is export your customer data to Excel, then use mail merge to allow all data to placed in the Thank You/Reminder card template, then print. I have not done this yet, but will be trying this very soon…
Dan
I was probably around an 8 myself. The first thing I did was hand carry information to all my neighbors (about 70), used every bit of down time stopping by Doctor’s offices, Dental offices, general offices, etc. promoting my business.
I joined the Chamber right away and attended every event possible (business before and after hour events, any networking type of event), also joined BNI. I really feel that the whole networking thing in general (BNI, Chamber, etc.) has been the biggest key to where I am at today…
Dan 8)
Gary,
When I started 6 months ago, I typed up a letter and titled it “Preferred Customer.” I introduced myself on that letter and let everyone know that by being a resident of our neighborhood, they would receive a discount on their carpet cleaning (actually the discount was not much different that what I would later run in ads). Then I added some general info about HB (the intro letter) along with my bus card and went to each house in my neighborhood and passed them out.
I have done three homes so far and each one was cake and the owners were very happy. I will be re-attacking the situation with the holidays approaching…
Dan 8)
Welcome Matt,
I am an ex-retail manger myself (Target). You will enjoy this company. A lot less stress…
Dan
Thanks for all of the advice. My last few encounters with heavy traffic areas have gone pretty well. If the area isn’t too big, I will try to extract first (Portable extractor) then clean. This really helps as well.
Thanks again.
And, oh by the way, I have found myself trying to clean a shadow before as well. Never seems to work no matter how hard I try… 😀
Great advice Ron. Thanks to all for your input.
I am in my sixth month. I have been slightly increasing business each month, but wanted an idea of how others have progressed over the years. I do keep in mind that everything I do know now will have an impact on my business in the future. I am also dumping a lot of $ on different advertising mediums trying to narrow down what will work best for me in the future. Hopefully, in time, my advertising expenses will shrink. I like your ideas on referrals, etc.
Something that I just started doing is putting little stickers (coupon for one free room of carpet protect) on my fridge magnets that I hand to the customer after a job. I tell them that when they call me back to do another cleaning they can use that coupon. I just started this and the reaction that I have been getting has been very good. I figure that by giving away a free room of carpet pro, the customer will be that much more enclined to call back (because of the free offering), and possible make it easier to carpet pro other rooms. Plus, a free room of carpet pro doesn’t affect my bottom line that much.
The reason I am using the fridge magnets is because they are pretty much permanent on the fridge and always in sight…
Anyway, time will tell how this campaign works out.
