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That’s the right attitude for success. Good move on hiring help. I believe it’s important to keep your capacity ahead of demand by a bit. If not, you’ll end up losing customers because of the lack of availability. Good job and congratulations.
The best policy for growth is to have a substatial presence in all the PHONE PROVIDER’s books. That doesn’t mean that you shouldn’t be in the revenue books as well if you can afford it.
Also, regardless of how well your ads work, if you can’t convert the calls to sales, nothig will ever pencil. I would suggest that everyone look at your closing rates before you look at the revenue generated by a book.
Good talk.
Yep. Running a full sized van will make you look and feel more professional. You might want to consider custom wheels also. I have 2 Chevy Express vans and the custom wheels really pop. Time to start building the fleet!
Aside from the proofreading that needs to be done, the entire content and appearance of the site should be reconsidered. As was stated earlier, it looks like a site that a high school kid put together from a template that was downloaded from yahoo. I don’t mean to insult anyone, but it really does look like an amatuer site.
With the new logo, which I think is a big improvement, the graphics on the site should at least try to accentuate our newer, more professional image, rather than just wrapping some graphics around the old site and calling it good. The photos aren’t very appealing either. The before and after pics show a shiny carpet in a room with wood panelling? That creates a dated image, not high end at all. The other photos should show modern rooms and furniture, not flowery 90’s bed spreads. The worst part of the site is the testimonials, however. These home movies should be removed and replaced by written quotes. These videos look coached and are very poor quality. These are not things that I would hope to see on the site of the nations fastest growing carpet cleaning franchise!
Also, let’s try to move away from all the text and move into some bullet points when explaining our processes. When you pull up a service, all you see is a large field of small font text. That’s not very sales friendly and someone shouold have advised the site designer of that. The content of the text is another issue. I’ve lost a few customers that expected me to clear out rooms for them, moving entertainment centers and bookshelves because our website says that we will move furniture. We’ll move some furniture, but please let us make the decision whether or not to advertise our moving of furniture.
On the other side of this coin, I do like the upholstery picture of the modern looking couch and the picture of the office in the commercial section. In the commercial area, I would like to see a bullet point stating that our equipment is portable so we won’t be dragging hoses through 3rd story windows.
All in all, I’m happy with the decision by Cody to enforce some standards of appearance and professionalism, but for my franchise, this web site doesn’t keep pace with the image that I’m trying to convey.
If your shirt is a light material, sleeves aren’t an issue. I don’t like polo shirts either, but only because I don’t think they look professional for a technician. T-shirts would be a step in the wrong direction. I think that we should be happy to increase the professional image by wearing a button up collared shirt. By the way, Old Spice Red Zone anti-persperant works well.
Hi Pat. Cody assures me that they are putting together a marketiing materials package that should include these type of items. If you need some other help, let me know.
I hope all is well with you.My feeling is that a personal website, unless you pay alot of money for better placement, won’t ever get seen in a search. THe corporate website has the best chance of being located. When the corporate site is updated, I think it could be an effective tool.
I ran a half page ad for $500 last month in one of the best areas I own. We got one call and no jobs. I thought I’d try the coupon book format against my instincts and I got stung. That type of ad format isn’t where we belong.
I would like to see black, grey, or brown hat options to match the pants. White isn’t so practical for a sweaty head and the blue cap doesn’t match anything.
