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i have not been in this business long and i have heard several people tell me, “be ready for the slow season.” for the experienced, more seasoned veterans, what is the best activities to be involved with during this time to keep business coming in?
Greg Miller said it best
” The best kind of advertising is a comfy pair of shoes”Get out and pound the pavement.
Hit the streets, send out post cards, hit businesses up, offer free demos to the businesses with no obligation to clean, offer specials, hit up friends and family if they need cleaning. Do some networking. You should have an advertising manual from corporate. It is a little blue binder, or was when I went through training. From our experience, summer is slow for us. This is the case in warmer climates. South Texas is subtropical and our coldest day so far this fall has been 48 degrees. Today it’s around 50 something, cold front just moved in. Yesterday it was 86. Anyway, I get side tracked, In colder climates, I have heard it to be slower in the winter. Fellow HB people out there can reply to this and let you know.
Good Luck and God Bless
We’ll pray for your growth and success with Heaven’s Best. As I do for all Heaven’s Best operators and corporate as well.
Mike Nowlin
Ditto everything that has been said. I would add to join BNI. I started in the winter, December, and BNI carried me through the winter. In fact my first year with BNI, my 300 or so dollar investment made me nearly $14000, and the referrals have continued to come in.
I believe Barry and Jim in DC would not end their day when they first started their HB until they booked at least one job. Pound the pavement and try to get at least one job each day and you will be headed in the right direction. It is definitely not that easy, but what in life is. Sending out mailers, on-line searches, etc, are means for customers to find you but not to necessarily book jobs. During your areas “slow season”, you have to find the customers! We send out holiday coupons (like many other operators) that expire at the end of march. Use em or lose em!
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