Test Market

I presume that with any effort that wll cost the operators many hundreds of thousands of dollars, if not more, and the corporation potentially millions of dollars, either on the upside, or downside…that there were multiple test market samples conducted.

It is impossible for me to conceive of any nationally branded corporation adopting a wide-sweeping change without first testin that change within various markets to ensure acceptability with the consumer.

I am sure that all of this and much more must have been conducted by the consultants for Cody with regard to logo, clothing and appearance and van appearance as well as yellow pages advertising.

Sharing the results of any test market studies may help to bolster the spirits and attitudes of the operators with regard to their financial future by the implementation of the changes. It might go a long way to getting everyone on board and going in the same direction.