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I have been reading just about everything you can find off and online about carpet cleaning and marketing and I keep coming back to Steve Marsh and his “Be Competiton Free” marketing program. It just seems to make sense to me so I bit and signed up for his program. I told him upfront that I wanted to test his program for six months so as the program progresses I will post updates and let everyone know how it works out.
I completed the initial application and I am now waiting for the custom marketing material.
I have been going through the program and just sent out the first newsletter, I will post more info as I start to see the results. I expect it to take 6 to 9 months to get everything in place.
I have met Steve at least a dozen times. I have never done business with him, but he is a great guy. I have also talked to quite a few of his customers and they all seemed to be a believer in him. Most of the things that he does are things that you can do on your own. It all depends on your discipline and drive. It is like having a home gym vs. a membership to a gym with a personal trainer pushing you to be the best.
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