Evan,
Your decision may be the best for now. You would have had to scramble to get in the next run and make a very rushed decision on what to put in your coupon. The next run of flyers won’t come out until right before Christmas, which is too late for much of a return.
Spring is a good time to advertise. If you want to try them sometime, study on it and consider the Feb, Mar, or April run. February flyers do well for me here, but our Spring weather comes earlier than yours. I ran flyers for three months in a row last Spring and did very well with them.
You could also use this time to research options with your local newspapers and with the Franchise Xpress reps. Maybe you can get that price down.
Mike