@Jeff Miller wrote:
Just out of curiosity Ron, do you feel comfortable sharing how much that is going to cost per month?
I was fortunate to be one of the first customers of a new SBC phone book in my area. I will get a full page ad under carpet cleaning and the back cover. The ads will cost me about $250 a month.
And what percentage of your estimated advertising budget for the coming year? My years in the business world have hardened my attitudes towards yellow pages somewhat – mostly I think they have become a really big rip-off. I realize they are necessary, but wow – how much return is truly earned from that one ad?
Right now I am not concerned with this. My budget for advertising is very high. I’m more concerned with building my client base instead of how much money I am making.