Hey Gary
The best way to build your business is to establish a base of customers and let them brag about you. How you say? I work in a papermill also and I have dealt with salesman for 20 years and you know everytime this one salesman comes in he knows who I am who my guys on the floor are and he remembers our casual conversations, I was amazed at how good of a memory he had. Well it turns out that at the end of the day he would go out to his vehicle and make notes, so the next time he came in he would review his notes and ask how is your wife Andrea doing? Is your son Adam still in the Air Force is Alati still playing softball?
Guess what, that puts me a ease makes me comfortable and actually look forward to seeing him and yes I do recommend him to others.
Keep things simple and honest in life, sometimes we think way to much! 😀