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I am getting ready to send out my first batch of reminder cards and would like to ask a few questions:
1. Should I send them out to people who have not been done in 12 months, 18 months, or ?.
2. What kind of response rate have you guys been getting ?.
3. Do you just use the standard postcard or do you have something that works better?.
Thanks for any input!.
Greg,
I send a reminder once a month. I don’t use the reminder cards I make my own postcards and also do a newsletter every other month. I send it to every person on my customer list.
JamieGreg,
Good questions. On the first day of the month, I would block out the morning on the calender, do my monthly report, then look at my reminder cards. I would review 6 & 12 months records to determine who I would send them to. Some of my list would have already been complied from customers comments. I will only send out no more than twenty a day. The reason for that is, if they never called to set an appointment, I called them after three days. Most say “I’ve been thinking about calling you”, Then you get your appointment, or a time later to send out another reminder card. If you call them after three days with a follow up call, you will book three times as many appointments! This is one of those cases where follow through is worth the effort. (I used the HB reminder cards)
well it will very .some will have diff. times. me personally ,send out twice a year.3 weeks prior to thanksgiving,2 weeks prior to easter.works for me well.thats it.i try to keep it simple when possible.i will be using the stimulus card though every year.send out last week of dec. it dictates three discounts.20% off in jan,15% off in feb, and 10% off in march,$100.00 min applies.that worked like a charm. this way i leverage my advertising that is in balance with my internet and yellow pages adds.good luck to you!
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