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Hello Fellow HB Guys,
Please give me feed back as to your opinions on my target pricing structure as I’m a new franchisee developing price list.
Carpet – .30 sq ft for basic cleaning + 50% for protectant
Sofas & Love Seats – $12.50 linear foot + 40% for protectant
This is all based on standard cleaning, but special stains would be priced accordingly.
Tile & Hardwood – Please let me know what you guys are chargingAs far a commercial goes I guess I would charge about 20% less than the residential rates unless the place is gross and give a 10% discount for quarterly and 25% discount for monthly contracts.
Any feed back is appreciated.
Thanks,Kurt,
Call around to the other cleaning companies in your area and shop their prices. Then you will have a good idea of what to charge. I keep my prices somewhere in the middle of what my competitors are charging.
Don’t forget to factor in your costs, labor, advertising expenses and future needs, ie additional equipment and vans into your equation. Just because a competitor can clean at X dollars doesn’t mean you can or want to. We can be higher and still be better value. dry in an hour and all our other advantages
When you are starting it is soooo tempting to be charging less. All it does it sets the bar low. The repeats and referrals will be wondering what in the world went on when you jack your prices in a year or two. Start at a price you can build a franchise around not just a nice jobOf course, as always
YMMVThe “bag” is the man…
Kurt, you might go to the Pricing ourselves section in this same area…great for ideas on pricing.
I’m new to the Heaven’s Best scene. I’ve already found a lot of great information on the forum. I came across some old pricing rates from a few years ago but more recent rates weren’t as common. I’m curious if anyone minds sharing their current price rates. Thanks! Patrick
Have you done some market research in your area as to what others are charging? Although you don’t want to have others setting your prices it is helpful to know where they are at. I think a big mistake that franchise owners make is looking at their business as a job not a business and then setting the price bar too low. Try to look at pricing as if you were paying someone else to do the cleaning. As the franchise owner you need to be able to make a profit after you have paid the labour.
I agree with Dennis. Shop your competition and go from there. Many will be raising prices with gas price jump looming in the horizon. I am bumping mine up but examining numbers now so I can see what I need to be at for me to have the business as profitable as I feel it needs to be.
I feel like we all have a pretty good idea by now how to clean carpet.We need to always brush up on that no doubt! but our pricing needs to reflect how good of job we do too! if we have a cheep price does that reflect cheap cleaning? What is in the mind of the client you are targeting? Remember we are business men and women we have to cover costs and make a profit!! Whats your business like now ? the best its ever been or struggling? its always time to re-evaluate and do what works
In a post some time ago, Bryan Ferris referred to his pricing structure something like this…
$99. for the first 250 sf and $.35 thereafter. Bryan, please correct me if I’m wrong.This got me thinking allot about restructuring my pricing. Currently I charge $.28 a sf for cleaning. $65 in town minimum.
If I was to charge $99. for the first 250 sf (39.6 cents a sf) and $.25 a sf thereafter. It would take 1218 sf of cleaning to equal what I charge currently at $.28. One way of looking at this is as $29 for set up and travel expense for a $99. minimum job.
Or another way would be $29 plus 25 cents a square! The larger the job the less overall per square foot charge, therefore rewarding bigger jobs.Thoughts anyone.
Gordon,
My pricing structure is a bit different from what you quoted. I charge a minimum of $99/job. The $99 Special is on the first 375 sqft and then it’s regular rate at .35/sqft. thereafter.Bryan Ferris
I just wanted to add one thought in regards to pricing. What are we selling, a compact economy car or a Jaguar? I’ve never seen a Jaguar dealer price compete with an American car dealer. 8)
I just got back from High Class movie theater. They wanted an estimate for 160 microfiber lazyboy chairs. I quoted them $25.00 per chair with protector or $20.00 without. What do you guys think ( I never gave price on so many lazyboy chairs) was I to high with a price or should I go lower? How many gallons of 101 and how many gallons of protector should I use?
Chairs are not really dirty. It’s a High Class movie theater where price is $18.00 per movie with waiters inside, pool tables, about 80 ft long bar and all alcohol what you can think of 🙂
It’s good to know what the other services in your area are charging. In some areas, those rates might be low, and others might be high. You should know what your market allows and find your comfort in that market. The object of course is to fill your schedule with desirable work. We get .35 per sq. ft in my area and .11 for stain protection. Sofas are hard work . . . you might be a bit low on that, but not too bad. Commercial work is a different story. In our area, our range is .22 to .30 according to the size of the job and conditions.
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