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Hello fellow Heaven’s Best operators, I will be the new operator for the Pasadena, Texas area and I would like your feedback on the prices that I have set. Tell me if I am too high or too low. If anyone here is from Texas can you please share your pricing structure? Thanks, Fernando Ortiz….
Carpet Cleaning Prices
Areas / Total Price / Price per Area
1 Area – $39.95 – $39.95
2 Area – $79.90 – $39.95
3 Area – $116.85 – $38.95
3 Area Special – $99.95 – $33.31
4 Area – $151.80 – $37.95
5 Area – $184.75 – $36.95
6 Area – $215.70 – $35.95
7 Areas – $244.65 – $34.95
7 Area Special – $209.65 – $29.95
8 Area – $271.60 – $33.95
9 Area – $296.55 – $32.95
10 Area – $319.50 – $31.95
11 Area – $340.45 – $30.95
12 Area – $359.40 – $29.95
12 Area Special – $311.40 – $25.95
13 Area – $376.35 – $28.95
14 Area – $391.30 – $27.95
15 Area – $404.75 – $26.95
Stairs – ????? Maybe $2 each step?** $14.95 for rooms over 250 sq. ft **
If the customer prefers carpet to be calculated by square footage:
Current Customer: $0.25 sq ft
New Customers: $0.28 sq ft
Avg: 1,000 sq ft home
$250.00 – $280.00** The average cost of professionally cleaning your carpets is 28 cents to 30 cents per square foot, according to 2010 data **
COMMERCIAL CLEANING
$0.20 to $0.30 per sq. ft.
Fernando,
I charge per the sq ft ($.30/sq ft), so I can’t comment on your per room price, but I think your sq ft price is reasonable. I would charge at least $2.50 per stair. We charge $3/stair. That said, my recommendation is to pick a pricing format and stick to it. If you’re going to charge per room (residential), then only charge per room and don’t also give the option of a sq ft price (commercial is the obvious exception here). Don’t ever give the customer the option because they may ask you to figure it both ways so they can see which is cheaper. Just my opinion.
I would recommend that you have a family member or close friend call several of your competitors and obtain a phone estimate if you haven’t previously done this while working up a business plan. You will have a basic idea what the competion is charging and then you can set your pricing based somewhat on theirs. You dont want to be too low, nor to high. If you are too low your customers may expect a low price everytime and after raising prices may whine that it was lower last time. Also why work for less dollars per hour and have to work more hours and jobs to get the same income if you were charging more and working less. I charge 34 cents per sq ft. This gives me the flexability to reduce the charge if the carpet is in very good shape and call it a daily special. I also offer from time to time (or if asked if I have any specials) a 3 room up to 350 sf for $98 which is 28 cents per sq ft. This saves them approx $21 and they feel this is a real value. Most jobs tend to be more than this and I charge the full price for any sq ft over 350. Add in the stain protector and now the invoice is where I want it to be. I always ask, “You want me to apply the stain protector, correct? They rarely say no. Sometimes they ask the benefits and I lay it out to them. Be confident in the product. It Works. Nuf said. Good luck
I agree with Loren on “not” giving the customer an option. I used to do telemarketing and the trainers always told us to use commitment words and to not use doubting words. Doubting words are maybe, sometimes, could, etc.
So instead of saying:
Would you maybe like to have me apply the protector? It could help your carpet last longer.You would say:
Would you like to have me apply the protector? It will help your carpet last longer.The first sentence puts doubt in the customer’s mind, the second doesn’t.
We also charge primarily by sqft. I find that it works out to be more fair for us as well as the customer. with sqft if we are only doing high traffic areas you can tailor your price to the job (i hate moving furniture when i don’t have to). After a while you can pretty well guess a accurate price based on the average size of the room that a customer is wanting a quote for. Also I try hard to average about a 100.00 dollars an hour in my area, so i know whether i am making a good profit on any given job, and that is the price that i try to base all my quotes around, and it seems to work well most of the time.
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