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My feeling is that a personal website, unless you pay alot of money for better placement, won’t ever get seen in a search. THe corporate website has the best chance of being located. When the corporate site is updated, I think it could be an effective tool.
We booked $11,786.00 in new business from our website in the month of May.
Including repeat business from customers who originally found us on the web, we did $15,477.00.
Total web costs for the month were $3,116.00. This is mostly for google adwords, and Verizon Superpages. About $200.00 spend on service magic.
In Washington, DC and the suburbs there is no doubt that this is one of our best marketing tools. We recognize that the access to high bandwidth connections, affluence of the population, and relative technical skill of the population make our area ideal for web based marketing. Usage falls off sharply as you move into the more rural areas so what works for us won’t work for everyone.
We have refined our website a few times and we keep improving our return each time we do. Testimonials have done a lot to improve our return. I put a voice message on the home page and our web business is up 30% since I did that.
The most important key to managing your return on the website is to watch your keyword lists on google adwords and make sure that you are minimizing the number of clicks from people outside your geographic coverage area, or who are looking for something other than what you offer. You need to monitor it daily using the web analytics tool that google provides. You’ll burn up some money trying to figure it out, but it will pay in the long run. The only way to learn is to dive in and read the documentation on the google website.
In short, the web works for us, but it takes a lot of work to make it work.
I agree with Jeremy. Wait for the new site. It will attract more customers than our current one does. Barry is right as well, if you have the budget, time and energy to do all that he detailed.
We have a personal website through Discover Network, heavensbestcarpetcleaning.net. We pay $63/month and have been booking 3-4 jobs/month directly though our website. Our average invoice last quarter was $198. Discover did the initial set up the free of charge and we have made some minor adjustments as needed.
Hope this helps.
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