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as a consumer, I usually ask around if I am spending my hard earned money. I have learned that he biggest ad in the book doesn’t usually equate to the best.
As for the new ads, my ad has been out since August. It is the smallest ad I have run in 7 years, I seem to be getting as many calls and many more comments and some great, high quality customers.Maybe, just maybe, it works like they said it would.
I believe ours hits the streets in January for all three books, 2 YB and 1 Verizon. Good to hear preliminary news. Hope the ads look as good when printed in the books as the proofs.
Dave
I use the yellow pages and ask around myself. I did a quarter page ad in a neighboring city that came out about three months ago and so far I have been getting 3-4 times gross back a month as what it cost me to run the ad. I have a slightly larger size ad that just came out a week ago in the phone book of my main area. Time will tell if that will be worth it.
Brian, you mentioned not wanting to wait for the growth; however I don’t believe that the YP’s is what you are looking for then.
I do not see the Yellow Pages as a source for net income rather a source for “buying” my customers and realizing that my business will be that much more next year from my YP customers this year. I get a lot of tire kickers in my area so my YP numbers are average at best.
My Verizon yellow page ad comes out in Nov. I paid $390 month for a quarter page. Since I am a newbie I have no idea of the payback yet after reading the boards I have already incorporated ‘how did you hear about us’ into my initial conversation with customers. I will keep a record and use data to determine next year’s marketing dollars.
I am very happy with my ad and the Verizon team did the design using our new logos. If anyone would like a copy to view – send me an email and I will send attachment.
I own a license to use the cherubs and I have been using them up until the new logo set came out. I still like them, and they have done well by me, but our new look is much better, I think.
Ron,
That’s the right attitude about the yellow pages. If you expect a large net profit, you’ll likely be dissapointed. The customers that we pay for from the yellow pages become less expensive when they become repeat customers.
Hey Buddha,
Watch out for verizon. They did a quarter page ad for us at $375 a month. It looked fantastic, I will say that much. However, I received two phone calls off of the ad. Those jobs brought in about $250 bucks. We complained about it and the promises made, sales numbers from the past that showed promise for carpet cleaners in their phonebook, was a bunch of horse puckey. Who know’s maybe it will work for you. I hope and pray that it does. If not, then get your money back. Hope all is well.
Mike Nowlin 8)
NEVER EVER advertise in Verizon. I have been in that book as part of a co-op with another operator and have spent $1500 over the past 18 months and I’ve yet to receive a job from there.
I have found over the 24 1/2 years I’ve been cleaning, the book that will give you the best return is the book most used. Each area may have a different name but a less then the best book will give you less than the best results. Your job is to discover the best book and negotiate the best ad size and price for you and your area.
That’s right Gordon. We did a 3 by 2 inch ad in the “most commonly used” yellow pages and it worked great.
Mike
Lancaster County, PA has it all geared for making the YB/YP guys money…
The Verizon Yellow book covers the major money areas of the county and there is a Northern and Southern County YB…3 books cover the county!!!
With 450,000 people, in the second or third richest county in PA, we have to be in all 3 or else. Pricey for 1/2 page ads in each, but our slots are #3 in Verizon and 3 or 4 in the other two… By following the new rules and limited bullet points laid out by Cody we are very anxious about the responses fom this next year…Our past ads looked like Ron’s bullet wise…not now!
We shall see the power of a young lady in the ad instead of my son and me.
No comments needed Gordon…
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