I whole heartedly agree! Each year I develop three business goals and three personal gols. These are not run of the mill simplistic goals. These are well thought out and stretch goals. I not only commit them to writing but I also place the goals for the business in my truck where I can always seem them and also pace them on my laptop keyboard where they are always seen as well. The majority of the time the goals for the business run congruently with my sales and expense plan so you can bet they are always being analyzed.