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We’re excited about the image update but are concerned about our current customers recognizing us in the phone book, print ads, or in our van after the logo change. We’d be interested in preceeding the logo change with a mailing to current customers that contains the old logo (so they know it’s from us) and introduces the new logo, perhaps containing one of the discount business cards or a magnet with the new logo. Could something of this nature be provided with the new logo files?
This sounds like a fantastic excuse to contact each customer. Maybe an offer for a free new “extream makeover” spotter bottle to get that new logo in everyones home.
Now we are cooking!!
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