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I know that there are a lot of variables that can play into this answer, but in general, what would you consider a GOOD ROI from your marketing dollar? 2:1, 3:1, 4:1. etc…?
Dan 8)
Dan to lay a foundation, take the cost of the ad AND all expenses associated in that ROI (fuel, cleaner, laundry, etc.). If your deposit exceeds that it is an exceptable ad. An ad generating at least twice the total cost is a good ad and five or more times the cost is a great ad. Just my opinion.
A way I like to Advertise is to go down to the American legion, DAV, or VFW or another club. Ask to see there Club manager. ask them if they have a minute to show them you facility, measure it up like normal and over to give it to them 100% free for an honest review on line and an advertising space in there news letter. Couple hours of your time on a slow day, Donating to a great cause (they so a lot more then just a social club with a bar), and it builds personal relationships in the community.
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