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The Internet is such a valuable tool for advertising. I have a landing page on our California site http://www.heavensbestclean.com/sacramento This has been a valuable advertising resource for us. I was wanting feedback from you to find out how well you like it. I have been working with wsi for a landing page as well. I think that it is coming out good. http://heavensbest.com/index.php?pr=2108652504&=SID
If you could take a look at both of them and give me any feedback it would be very helpful. I have realized that I don’t need a website to advertise online. We set up our campaigns with google and others to land on this page. So far this has been our highest return on advertising. I spent $389 last month and booked out over $4000 in new jobs. Now that I am going to start tracking the phone calls I will have more of an exact dollar figure on my investment.Greg, Looks good.
How do you know the calls are coming from the internet site? I mean, how are you tracking that?We have started using a company to track the phone calls. We have already signed up with Mitch at wsi for an online campaign. This comes with a RCF number. I am also getting more numbers to track my phonebook and my own website. The numbers cost $29.99 a month, but the data I receive is worth its weight in gold. I am able to see who, when, where, how long, and record each call coming in. There is a 24hr turn around so I know what advertising is really working on a day by day basis. I even had my yellow book credit me $200 off my 1 page so that I could help cover the cost of tracking. For those of us who do not know about RCF numbers like me until recently they are a local number that gets forwarded to your main line. Any phone company can set this up, but I like the features that WSI had and it was easy. Hope this helps
hey greg,
i looked through your landing page and noticed a few things. in general the page looks good. whoever created this for you did a good job. i like the video and the layout with logos and also the spot treatment guide for customers.what i would seriously consider updating are the evaluation/customer comment cards. i noticed you are in california and some of the cards from customers are in different states. i like the concept and it makes a great effect for new customers; however, make them centralized to your current market. why would i care about a technician in maryland when my cleaning is done in california? i want what you offer, not somewhere else.
just a thought! good luck with business and keep building your enterprise! i’m sure it will be worth every penny!
jesse
I’m not sure what you mean by a landing page as opposed to a website? They both look nice to me! They go hand in hand with your CL add.
Thanks for your input. I will be changing the comment cards on the landing page to be relative to my area before we launch it. I have been working with WSI on this and they pulled the comment cards from the corporate web site. If you don’t know who WSI is yet they are a Internet marketing company that I have been working with for a pay-per-click ad campaign. There is a link on the advertising page in the operators only side.
As for landing pages and web sites. I will be the first to say that I am a real novice at the computer and web. I have been on a mission to get a better at understanding over the last six months. A landing page is a page on a website. Right now if you go to find an operator on http://www.heavensbestclean.com and you will see sacramento California. This is my information page or what I am referring to as my landing page. It is http://www.heavensbestclean.com/sacramento. When I advertise on google or any other search engine I give them the heavensbestclean.com/sacramento as my website. When someone looks for me they land on this page and do not have to to find me in the find operator side. In the future I would like to see the landing page http://heavensbest.com/index.php?customernumber=18319816245876&pr=Greg_Miller be what people see on Heavensbest.com.
Why is this important. I can not speak for everyone, but we are receiving more estimates form our corporate site lately. If you search carpet cleaning on google heavensbest.com comes up 8-9 on the first page. This means that people are finding our site and it is not costing me anything in advertising. I in return will run a pay-per-click campaign and have people land on that page in the future as well. I hope this makes some sense to you, and for those that rely understand it I apologize if I did not use the right terminology
Greg
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