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Hope everyone is doing well out ther in Heaven’s Best land. In Las Vegas I was interested in the talk given by a guy from Georgia about advertising in high end magazines. He said that he had great success. I have a magazine here in the area that will run 6 ads in 6 issues (they come out every two months) for 900 dollars. The add is square and will cover 1/3 of a page. Is any one else doing this and what kind of success have you had. It is very hard to invest the same amount in one magazine as I put into 5 phone books for the whole year.
Jamie
I think it all depends on the quality of the mag and it’s circulation. How long has it been in publication? I’ve been trying one the last couple of months with poor results. It is new and of low quality, $300/month. Yet another poor investment for me!
Agree with Brian. How long has it been around. We’ve been burned by a new magazine in the past that promised a lot, and delivered nothing. Was delivered 4 months later than originally promised and we didn’t get a single job out of it. Track record is key in my opinion.
I was just reading the other day some info on marketing. One point brought out along these lines–
1.ask your best customers what magizines they read!!
2.Some national mags allow you to buy ad space for your region, and if you wait to buy just before dead line, you can get it for a steal. But remember, its for your region-like mine would be pacific northwest. Great if afew o/o went together on it.
matt
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