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me too…
We would like to see it as well. Thank You
heavensbest@mtaonline.netBaden
hey neil if you still have that letter would you mind passing it along? (or anyone else who might still have it) heavensbestofnova@yahoo.com……thanks
Dear Property Manager/Owner:
Property owners and managers face many maintenance problems, but the one that can be the most difficult to solve consistently is carpet maintenance.
Tenants do not give your carpet the same care they would if it was their own, yet carpet is the one feature that quickly reflects the level of care the building receives.
Carpet represents a major investment, and the replacement cost factor is significant. Proper carpet care is essential to protect your investment and to enhance the beauty and prolong the life of the carpet.
More and more tenants are chemical sensitive and have allergies. The chemicals used by most cleaners contain solvents, acids, and leave the carpets soaked to the padding for hours.
Heaven’s Best can take this one worry and hassle away from you.
We use a low moisture cleaning process that cleans the fibers from every angle down to the nap, and uses only the necessary amount of moisture, leaving the carpets dry in one hour.
We use a water based, citrus cleaning solution. It is safe for people with allergies, chemical sensitivities, babies, and pets. This makes an attractive leasing feature for your units.
We don’t use any loud equipment. Our machines are powered by electricity, and are whisper quiet. There is no noise at any time to disturb sleeping babies, or 2nd and 3rd shift workers.
If we arrive to clean a unit, you can show that unit to prospective tenants an hour after we have conpleted our work, and be walking on completely dry and clean carpet.
Our process requires no extensive set up or breakdown of hoses and machinery. We can respond quickly to your needs, and turn a quick move out into a quick move in.
We are fair in our prices. As we know many carpet cleaning companies are “splash & dash” carpet soakers, creating more problems than they solve. We promise to leave you problem free.
.Neil King
Owner
Heaven’s Best Carpet CleaningThis letter landed me one small complex and one larger one. You HAVE to follow up with a phone call within a couple of days of sending the letter.
To be honest though, I like Greg Millers lease renewal program better. I believe the details of his program are posted in the advertising forum.
sweet. thanks for the post neil. got a question for you though. how did you come up with your pricing structure? for residential i just did some spy work and called up other cc’s and asked them for a free estimate. but i dont see how i can do that for commercial accounts? reason i’m asking is i have an appointment to meet a property manager on monday and have no idea what to tell him when he asks me how much i charge
Evan,
Ask them what they are being charged? Are they happy with the current/past cleaners? If they are not happy with the current and you measure and find they are charging 15 cents a sq, go to 17. If they are happy with the current you have to determine if you are willing the clean for the same price or not. If they are not happy, knowledge is power, find out why they are unhappy and make the guarantee that it will never be a problem with you. IE… I got an apt complex because they were never knowing when they (the former) was ever coming to clean. I promised to be there when I said I would and I also got 2 cents a sq more! A couple of years later I got 2 more cents a sq for adding orange deodorizer. They loved smelling orange for a couple of days after cleaning. I have continually cleaned this place for over 15 years. Hope this helps.I gotta vent because I’m fighting to hold onto an apartment complex and I’m not quite sure why?
First off do not take this the wrong way. I’m all for apartment work, however, they are very competitive in my area and the pay is sometimes not worth the effort. I have been cleaning apartments since the beginning of my franchise(10yrs.) and today I am not cleaning any of the same units I started out in. There will always be a cleaner out there who will undercut your price and a lot of times that’s all managers and their superiors care about-even in the high end apartment communities. For my first few years I was 60% commercial and 40% residential. Now I’m about 30% commercial and 70% residential. I have turned my focus towards residential because it is far more profitable and I can set appointments around my schedule. Again, I’m not saying don’t go after apartments, they’re great filler. Just don’t put too much effort into getting new properties because, no matter how good of a relationship you build with them or the excellent job you do or the great price you give them, to most of them it’s all about the bottom line. I speak from experience. Let the suck and go guys fight over apartments and cut each others wallets. Focus most of your energy on residential and you will be far more successful.
I just realized I’m not going to fight for that complex.
Our set up in CA is 90% residential & 10% commercial. We find homeowners appreciate quality and someone they can trust in their home and will pay extra for this service. We enjoy the work hours, wear & tear on equipment and the referrals that come from this type of clientele. Our two main techs have been with us for 7 & 8 years and they enjoy their schedule, typically 8am-4pm Mon-Fri & 9-1pm on Saturdays.
On the other hand, I think I will have to shift my business in UT to a more like 70% residential & 30% commercial due to the weather. In CA we are not affected by weather too much, however, I can see how the winter months can slow down the residential side in UT.
Lastly, I find our residential customers are very loyal. I’m sure we all have stories of customers going out of their way to stay w/HB. We had a customer write a letter to a competitor, telling them to stop calling her (soliciting her service) as she had a carpet cleaner for life, Heaven’s Best.
I guess it’s never a good idea to have all our eggs in one basket. Residential has some great up sides, profit, loyalty and regular business hours are all nice. But not all commercial work is apartment complexes and restaurants. We have a lot of commercial customers that are very profitable,>$200/h, fiercely loyal and wiling to work around our schedule. Plus often schedule work when we are a bit slower. And when was the last time a residential customer handed you a $4000+ cheq?
The commercial accounts that I prefer to do are the ones that Dennis is making reference to such as; libraries, churchs, retirement community hallways, public schools, offices, ect. These are all “big ticket” jobs with most allowing you to work during regular business hours. Smaller medical offices normally close one business day per week, libraries will close for a week in the summer, schools are closed all summer, churches are normally very flexible unless someone dies and the need the church for a funeral. We normally do business offices on Friday nights.
I would love a copy of your letter. nh03gagne@gmail.com
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