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just tryin to get a feel of what some of the papers are charging for the inserts. There are three papers in my area:
paper #1- $104 per 1,000 inserts
paper#2- $98 per 1,000 inserts
paper #3- $80 per 1,000 inserts
Rumor has it these rates are rather expensive. But the holiday season is comin up and want to get some exposure. Anybody else care to chime in on what your local paper is charging?
Evan,
Yes, those rates are very high!Franchise Xpress is a subsidiary of Gannett, which owns the USA Today. Gannett has bought approximately 110 newspapers around the country during the last several years. If you work through our representative at Franchise Xpress to arrange inserts in one of the newspapers they own, the rate is $45 – $49 per 1,000, depending on how many times you run them in a 12 month period. If you want to run them in a newspaper they do not own, you should still talk with them as they have negotiated rates with many other newspapers around the country.
I paid $59 per 1,000 in a newspaper they don’t own and still worked it all through them.
BTW, the prices I quoted are all inclusive – printing the flyers, delivery to the newspaper, and inserting/distribution in the newspapers.
Our home office has the flyers available online for us, however, this is a recent development and I haven’t ordered mine through them yet. You may want to read our newsletters and call them to see exactly how it works through them.
If you want to talk directly with Franchise Xpress reps, call Kelly at 507-775-7300 to discuss their negotiated rate with your newspaper if it is not owned by Gannett. Or call Joanne at 1-800-248-4667, ext. 6 if your local newspaper is owned by Gannett.
FYI, their deadline for ordering flyers for the Nov 15 – Dec 15 timeframe just passed last Friday. However, you may be able to get in if you call tomorrow. Your area is quite nice, so don’t price yourself too low. If you do order, you will have to do some quick thinking on your coupon.
Mike
I pay $36 per 1k @ the non-gannett paper I advertise in.
I think we may be missing part of the equation.
In others words…
Ron maybe doing 20k to get his $36 per thousand.
As Mike said, “depending on how many times you run them in a 12 month period. If you want to run them in a newspaper they do not own” or how many thousands are being run.Before you through in the towel, research it out a little more.
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