Brett,
Good for you!
I assume you didn’t change your coupon offer(s) since you seem to attribute the success to the new flyer’s graphics? Am I correct?
FYI for others — I have run FX flyers and done fairly well with them. I had to tweak the coupon area a few times to find what worked well. Also, I have run them in separate cities with exactly the same graphics and coupons and received nearly three times the response from one of my cities. I do believe my response was affected by the demographics. Unfortunately, I don’t feel I have figured out what factor(s) (age, income, kids, etc.), specifically. I seem to do well with seniors overall, so perhaps my better city has more seniors. I need to look further into it.
Mike