False advertising

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  • November 25, 2008 at 12:29 am #144252
    KY13
    Participant

    I recieved the following email the other day. Thoughts anybody?:

    Dear Sir

    I am forwarding my letter sent to corporate headquarters regarding my concerns. I will also be contacting the BBB regarding fraudulent advertising by you and your company.

    — On Sun, 11/23/08, frank smith wrote:

    From: frank smith
    Subject: false advertisement
    To: mcoinc@heavensbest.com
    Date: Sunday, November 23, 2008, 5:06 PM

    Gentlmen

    The advertisement in my local val pak for your local franchise states “Deep Extraction Cleaning.” I am told you use the buffer style bonnet system according to my inlaws who used this company. My research indicates that this might be a case of false advertisement. What say you?

    Concerned Winchester Home owner.

    November 25, 2008 at 1:16 am #153040
    Anonymous
    Inactive

    Evan I would like to see a copy of the ad you placed in Val Pak.

    November 25, 2008 at 1:24 am #153041
    KY13
    Participant

    Sure Cody I’ll mail one out to you tomorrow

    November 25, 2008 at 1:26 am #153042
    breeland
    Participant

    Sounds like a steam cleaner, is upset.

    November 25, 2008 at 1:31 am #153043
    KY13
    Participant

    That was my hunch too. It’s one of my competitors. And I have a feeling which one it is.

    November 25, 2008 at 2:25 pm #153044
    Anonymous
    Inactive

    Without seeing it, tough to determine. You can do steam cleaning though with your u-mate. Also, what is the definition of “deep extraction cleaning”? Definitely sounds like a mad steam cleaner. If someone didn’t believe what you put in the ad, they probably just wouldn’t use you.

    On this note, those wouldn’t be words I would be using in my ads. Just my 2 cents. “Deep cleaning” maybe, “deep extraction cleaning”, no. I like “thorough cleaning” or something more along those lines.

    November 26, 2008 at 12:09 am #153045
    Anonymous
    Inactive

    Definition of extract per Merriam Webster online dictionary. I think bonnet cleaning could fit this definition if you really wanted it to.

    Main Entry: 1ex·tract
    Pronunciation: ik-ˈstrakt, oftenest in sense 5 ˈek-ˌ
    Function: transitive verb
    Etymology: Middle English, from Latin extractus, past participle of extrahere, from ex- + trahere to draw
    Date: 15th century
    1 a: to draw forth (as by research) b: to pull or take out forcibly c: to obtain by much effort from someone unwilling
    2 a: to withdraw (as a juice or fraction) by physical or chemical process b: to treat with a solvent so as to remove a soluble substance
    3: to separate (a metal) from an ore
    4: to determine (a mathematical root) by calculation
    5: to select (excerpts) and copy out or cite

    November 26, 2008 at 1:56 am #153046
    KY13
    Participant

    The carpet bonnets are what’s “extracting” the soil and moisture from the carpet. I dont believe I was in the wrong or misleading in anyway or “false advertising”. I never claimed to be a HWE cleaner or a steam cleaner, nor did I say I was gonna come into your house with hoses and suck anything up. I believe the samantics are on my side. I simply put in VERY FINE PRINT in the coupon disclaimer…..”deep extraction cleaning”.

    November 26, 2008 at 2:47 am #153047
    Anonymous
    Inactive

    Evan,
    Sounds to me like you have nothing to worry about.

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