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Has anyone printed up door hangers from the web site and actually used them?
What is the feedback? Good idea? bad idea?I did a lot of door hanging when I first started up- probably 10,000 or so. I tried a few different offers and the best response I got was booking $500 worth of business on 1000, and it was during the busy season. I actually just booked a repeat from one of them so make it $625. If I were to do it again, I would pick an area of say two or three thousand houses and farm it. Hit them every month the same way Realtors do it. This is where I ordered mine from- http://www.copycraft.com/doorhangers.html
They have raised their prices a bit since I used them, but it’s still a good deal, and a better idea than running franchise express in my experience.
We looked into door hangers, and found someone who would deliver them at believe around $.07/each if we didn’t want to. That said, we never went through with doing it our self or using a delivery person (look out for ones that will take them and end up only delivering half). A lot of people look negatively on door hangers in general and we decided against it. If you have ever lived in a neighborhood where you get a lot of door hangers, you will understand. A lot of people don’t hang them, but rather tape them to your glass door (annoying to clean tape marks), just throw them on your porch, hang them on your garage door to avoid any “no soliciting” signs on your front door, or I have even seen one person tie them to a rock and throw them into the yard from a moving car. These are not ways I would recommend if you do do door hangers, but these techniques leave a bad taste in the mouth of customers and may cause them to group all door hangers as a nuisance.
Every area is different. I would recommend surveying your existing customer’s opinions on them if you have reservations. I encounter a lot of them when I initially walk up to a customers home to clean. Very easy to grab it and hand it to the customer when you greet them with the “this was hanging on your door”. Read their reaction to it and you will learn a lot. If you want, go further and ask them if they ever read them or use any of the companies. Just my 2 cents.
Bump.
Anyone try this? The one time we tried door hangers, we got no calls. I partially blame the company that made the door hangers though as the hanger contained multiple companies (all home services- maids, painters, etc) and were handed out by boy scouts to help them out. We didn’t get to proof them prior to delivery and they looked like they were made by a 2 year old. I personally don’t feel my ideal customer will call me from a door hanger as stated by my previous post. Add to it many home convenants now frown on anything door to door. Am I right or just stubborn? I think one, my wife the other. Have some out of work friends that are willing to deliver them and overall it is a pretty cheap way to advertise I will admit. Lend me some knowledge!
I’m not sure about door hangers but I think having a way to target neighbors to my existing clients is a great way to grow. A friend of mine, lets call him “Gary”, had a yard care business. He always made contact with the “neighbors” and added clients because of it.
I think papering a neighborhood or putting flyers under the windshield wiper in a parking lot is great if I had a low end pizza place.
Not a high end carpet care company.
We have used door hangers that we had made that look extremely nice. Our employees are supposed to hang them on the neighbors houses when they are finished with the job. Usually they do, unless we have a very busy schedule and they are in a hurry to make the next stop. We have a lot of success with this. I think the main reason is because people will see the van parked, employees working hard, notice that we are uniformed and clean cut, and then find our information at their door.
I highly recommend them!
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