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has anyone done postcard mailing to solicit new business? If so how was your turn out? How many did you send at a time, and what frequency.
I haven’t sent any postcards out yet, but I am now working with company called http://www.rsvppublications.com
We have just started to send out post cards as a piece for target mailing. So, as I’m working, I’ll identify areas/streets that I want to work in. I come home and address cards to residents on that street and send them out. Our card is one of the HB designs that offers $20 discount for 1st time customers. Too early to know the success.
If nothing else, it’s another way to keep our name in front of people. Again, the investment vs return could be very good.
Ron, Let us know how RSVP works out. They are in our area as well, but I haven’t done anything with them due to cost…
They look like they could be a really great way to focus on more upscale areas. I would love to find out the results from anyone who uses them.
We are doing similar to what Bryan is doing, only using Hubble photos on the front and our message on the back. Over the front photo we have One of Heaven.s Best, or Another of Heaven.s Best…our return is good, but we just started mailing to neighbors…been mailing reminders for some time and it works…hard to pitch the card.
Our Christmas Card for our 1000+ customer database is going to be really nice. Being completed as we speak.
What’s the best way to get addresses for areas you are interested in? I looked at getting prospects online through Polk Directory but it would have been over a thousand dollars…
we spend no dollars….go to whitepages.com insert the name and city, state and your name and address should appear…if listed. Then scroll down a little and click on neighbors and voila….
Go to mapquest and enlarge an area near a customer and get nearby streets and go to reverse search. Place street name and city, state in the reverse address boxes and again…names and addresses….I am now printing off a manufactured home area with hundreds of houses…a little time consuming, but the cost cannot be beat.
This is a very powerful tool, I am sure others must be using it as well…Hope it helps. Let me know if there is anything else cheaper or better…
Dave
I ordered a mailing list through D&D. I set parameters on the home values and household income in order to get me about 5,000 listings. The cost for this was around $230, but I got with a few other folks in the area that wanted the same thing (friends that are Home Inspectors, Financial Advisers, Insurance brokers, etc.) and we split the cost. Ended up costing me about $40. Now I just mail a little out each week to control the postage costs…
I got my postcards (used a template from HB website) from vistaprints.com
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