Business growth

Sorry to chime in Late.

I operate a huge area of well over 1.5 million people. All that means is that yellow pages are more expensive and we use more fuel.

Our first 12 months we did just over $55k with only 6 months of yellow pages. We knew we were going to flounder for a bit until we got some YP ads out to support any mailings or inserts that we did. Our first calendar year we did just over $84k with 8 months of yp ads. We just finished our second 12 months and did just over $110k. If you count just yellow page months, our first year was just over $91k and our second full year of yellow pages is on pace to be somewhere in the $140k range. Our second calendar year should be around the $120k range.

My point is that it’s great to know where your at and where you’re heading. There are also different ways to measure your growth when you’re starting up.

I’ve always set volume goals daily, weekly and monthly to reach our benchmarks annually. Set goals, plan how to reach those goals, and remember them with every call that comes in. Sometimes you’ll find yourself taking that less than desireable job to make your daily or weekly mark.