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Besides referrals etc. what is your best form of PAID advertising?
Right now, my most effective form of advertising is on the internet with Google etc. I spend $295 per month and it covers my entire area. It generates about $1,500 per month on average in sales.
My second best is an 8 X 11 glossy flyer that goes to just one of my smaller areas but it works very well. It goes out once a month, at the end of the month so they have it by the beginning of the month. It cost $125 per month but generates at least $750 per month on average.
Thanks for sharing.
Lew
Lew, what are you getting for the $295 each month? Is this representative of a management fee for an Ad Words campaign?
Hi Mark,
Correct. Just to make sure that I come up on the first page of Google and other search engines.
They send me reports (on request) on the number of calls I’ve received etc. I usually know before hand as I ask new customers where they had heard about me.
Right now my best form of advertising is my networking group that meets weekly. It costs about $100 a month and on average I make $700 month from it.
Hey does anybody know what the best way to get an email address out of a customer when they don’t want to give it out?
I am looking for a good company that will email all of my customers each month or email to a certain demographic area for new customers. Any tips?
I use a val pak look alike several times a year. It works fairly well for me. I get 1% return the cards sent out. $280 ad reaches 2500 homes. 25 of them return for average sales of$5200 or $208 per job average. Sure beats the yellow page ads!!!
95% of my business comes from “word of mouth”. I have a Dex yellow pages ad. Small, less than a business card which cost me $285.00 per month and get very little response from. (It’s a reference point only). I will be reducing that ad in the next contract. My van display attracts a couple of percentage points also but again… “Word of mouth” ranks surpream. When the business slows down a bit I simply hit the commercial business’s and drum up business that way. But for the most part March thru December that word of mouth advertising keeps me booked out 4 to 5 weeks in advance. Year after year.
Hands down for me is Google, for January I averaged 2 jobs a day (Mon thru Friday) from them.
You can go to a ad company a buy a territory and they will give adresses in any area you want to focus on. The price varies according to how many you wnat and if you want them to do the mailers.
Greg, You don’t mean AdWords though, do you?
No, the only time I say to use Adwords is while your getting the site to rank organically. No matter how good you get your Adwords program running the organic will give you a better conversion.
I am using google adwords and it is working great for me. I got away from all print ads and I am strictly using the internet and I am getting the best return I have ever gotten from advertising.
I am using google adwords and it is working great for me. I got away from all print ads and I am strictly using the internet and I am getting the best return I have ever gotten from advertising.
I am using google adwords and it is working great for me. I got away from all print ads and I am strictly using the internet and I am getting the best return I have ever gotten from advertising.How are you ranking organically ?. I have never seen a case where someone that is ranking good organically does better with PPC.
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