We had several reviews on Angies list and finally decided to pay for a top listing. It has paid off incredibly well. We got lucky and landed a huge job the second day into the campaign. We spend about $500.00 a month in our market, but are averaging about $2500 month in revenue after taking out the big job. With the big job included our average has been much higher. In my opinion, if you have several good reviews under your belt, it is worth paying the money to have your name listed at the top.