Home Forums Heavens Best Forum General Business Selling Spotters

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  • #144485
    Anonymous
    Inactive

    I’ve been thinking about having some friends who own a Ben Franklin variety store sell Heaven’s Best spotters. They are open to it and would like to eliminate resolve and a few others off their shelves. Has anyone tried this? If so what kind of results do you have and at what price level are you having the retailer sell them at? I thinking of pricing them the same as if I sold them directly to the customer. Any pitfalls or downside to this idea? I haven’t run this past corporate yet but it seems to me it was discussed somewhere and it was ok to do it.

    #154270
    Anonymous
    Inactive

    Greg Miller out in Sacramento area was looking into this. You may want to check with him. I would search for his post too.

    #154271
    Ca22
    Participant

    I did look into this last year. It is not dead, but I have been very busy and don’t have the time to set it up. For me it was something that they wanted it by the pallet and I would have to fill and deliver. With what you are doing it should be much easier. I am assuming the store is in your area. If this is correct then you cans sell as much as you want. My issue is that it would cover multiple territories and I had to get permission from everyone, and if I go through with it I would get it in writing. You will have to sell them for 35% less to the store so that they can hold their markup share of 35%. When I do it I would sell for around $5.19 per. This would give it a retail price of $6.99 per bottle. Before you get down on your profit margin on this look at the upside. They are paying you to advertise for you. This will be great branding of your business. You may be able to add an address sticker with your number to the bottle as well. You will have to buy a unique upc code, and put them on every bottle if they are scanning them, but again it is cheap and easy to do. This will run less then $50 to have them printed a good site would be http://www.barcodes-usa.com or any other bar code reseller. Just google bar code for sale. I also would try to set up demo days where I would show up with free spotter bottles and give them out as samples. Once again this is all about advertising and little with making money on the bottles for me. Any questions call me. I would be glad to go over all the info I found out when looking it to this.

    #154272
    Anonymous
    Inactive

    Greg– Which spotter are you refering to when selling for $6.99 retail? The small one I assume, as the 32 oz runs about that for cost. What would you sell the larger one for? Yes it is a local retailer. I have others that I believe would also sell in neighboring communities. The cost free advertising is definitly a plus.

    #154273
    Ca22
    Participant

    Loren sorry to disappoint you but I was referring to the large bottles. Your cost is actually $3.77 each on the large spotters. You need to ask yourself why you are selling them to the stores. If the answer is to make a new revenue in selling spotters then I would try to sell for more. If the answer is to really become a household name in your area I would sell for less. If this is a small family store, or a local carpet store then yes a larger profit would be fine. When I was doing my research on this I was looking at a major grocery chain store called Nugget Market. They were just in the news for making Forbes top companies to work for. They are a high end grocery chain. They would never stop selling resolve, due to that being a staple low cost product. They have very good margins on the product and the manufacture promotes it with TV, Radio, and newspaper. If you are to high then people are not going to buy do to competitive pricing. By coming in higher then the lowest and less then the most expensive it gives a broader market share. Once again I would sell it at my cost just to get it on the shelf if I could. I want that logo in front of all those women walking down the aisle. If you were to look at our closest competitor in that kind of market it would be Folex and our product works better, and more important to the consumer it looks better. Think about the satisfaction of every carpet cleaner in your area seeing that on the shelf.

    This is an example of what resolve is going for from Lowe’s
    Resolve 32 Oz. Spot & Stain Carpet Cleaner Item #: 102573 | Model #: 97402 I Price $5.88
    Folex is more in the $7.99 range

    #154274
    hbottumwa
    Participant

    Not to take away from the bigger marketing idea, on a smaller scale, I sold spotters to my local (new) carpet/furniture store. Large spotters: minimum 10 at a time. $7.50 each retailed $15, with life time free refills! Every time they (the customer) called me to clean carpet or upholstery I would refill it free! If they only needed a refill, it was a charge of $7.50. (no sales tax in Oregon) Sold the ten quantity about 4-6 times a year. There was some profit for them and some no cost advertising for me! My whole county is only 23k.

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