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I recieved the following email the other day. Thoughts anybody?:
Dear Sir
I am forwarding my letter sent to corporate headquarters regarding my concerns. I will also be contacting the BBB regarding fraudulent advertising by you and your company.
— On Sun, 11/23/08, frank smith
wrote: From: frank smith
Subject: false advertisement
To: mcoinc@heavensbest.com
Date: Sunday, November 23, 2008, 5:06 PMGentlmen
The advertisement in my local val pak for your local franchise states “Deep Extraction Cleaning.” I am told you use the buffer style bonnet system according to my inlaws who used this company. My research indicates that this might be a case of false advertisement. What say you?
Concerned Winchester Home owner.
Evan I would like to see a copy of the ad you placed in Val Pak.
Without seeing it, tough to determine. You can do steam cleaning though with your u-mate. Also, what is the definition of “deep extraction cleaning”? Definitely sounds like a mad steam cleaner. If someone didn’t believe what you put in the ad, they probably just wouldn’t use you.
On this note, those wouldn’t be words I would be using in my ads. Just my 2 cents. “Deep cleaning” maybe, “deep extraction cleaning”, no. I like “thorough cleaning” or something more along those lines.
Definition of extract per Merriam Webster online dictionary. I think bonnet cleaning could fit this definition if you really wanted it to.
Main Entry: 1ex·tract
Pronunciation: ik-ˈstrakt, oftenest in sense 5 ˈek-ˌ
Function: transitive verb
Etymology: Middle English, from Latin extractus, past participle of extrahere, from ex- + trahere to draw
Date: 15th century
1 a: to draw forth (as by research)b: to pull or take out forcibly c: to obtain by much effort from someone unwilling
2 a: to withdraw (as a juice or fraction) by physical or chemical process b: to treat with a solvent so as to remove a soluble substance
3: to separate (a metal) from an ore
4: to determine (a mathematical root) by calculation
5: to select (excerpts) and copy out or citeThe carpet bonnets are what’s “extracting” the soil and moisture from the carpet. I dont believe I was in the wrong or misleading in anyway or “false advertising”. I never claimed to be a HWE cleaner or a steam cleaner, nor did I say I was gonna come into your house with hoses and suck anything up. I believe the samantics are on my side. I simply put in VERY FINE PRINT in the coupon disclaimer…..”deep extraction cleaning”.
Evan,
Sounds to me like you have nothing to worry about.
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