You must be in the phone book. The closer to the front your ad is the more calls you will recieve. I have had limited success in the newspaper as far as booking jobs. But, it was the best way to get my name out in the community, small community where everybody knows most everybody. People have remembered that ad from over two years ago. I am again trying a small ad in the paper. I have booked one job after three weeks. The most important part is tracking your advertising. Know where your jobs are coming from.
Jamie